Our mission

What does it take to clean a market research study?

Accurate recruiting and thoughtful fieldwork. From Ashburn to New York, we deliver the data you can stake a decision on.

CLIENT FEEDBACK

What clients say about qualitative data collection

Advanced Focus delivered the exact participants we needed for a complex healthcare study. The recruiting was clean — no no-shows, no mismatches.

Sarah Chen

Sarah Chen

Senior Research Manager, New York

We've worked with them on multiple national projects. They consistently find the right audience when other firms come back empty-handed.

Michael Torres

Michael Torres

VP of Insights, Consumer Packaged Goods

The Ashburn facility is well-equipped, and the team communicates clearly throughout the recruitment process. That reliability matters.

Jennifer Walsh

Jennifer Walsh

Director of Marketing Research, Financial Services

THE PEOPLE BEHIND THE DATA

The hands that pick up the phone and run the facility

We keep a lean team of experienced researchers who know fieldwork the way you know your own clients. Every recruit passes through the same pair of hands.

Todd Biederman

Founder & Lead Recruiter

Todd Biederman

Started in 1989. Built Advanced Focus in 2002. Still checks every recruit file.

RECRUITING QUESTIONS

Clean data, national reach, one facility

Quick answers about how our fieldwork and recruiting actually work.